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GenAI Intrinsic in both the Supply and Demand of Architecture Products and Services

By March 29, 2025Articles

The data and analytics landscape is undergoing a profound transformation, driven by the explosive rise of Generative AI (GenAI). This isn’t just an incremental change; it’s a paradigm shift, forcing organizations to rethink their data strategies and vendor relationships. Just as with data architecture, GenAI impacts both the “supply” (how vendors build products) and “demand” (how organizations use data).  

The Gartner Data & Analytics conference, with its crowded exhibit hall, highlighted the frenetic pace of innovation. A week later, Gartner guided vendors at its Tech Growth and Innovation event regarding how GenAI is reshaping client expectations for products and services.

GenAI’s Dual Impact: Vendor Innovation and Organizational Transformation

GenAI acts as a double-edged sword, impacting both how data and analytics solutions are built and how they are consumed.

  • Vendor Innovation:
    • GenAI is being integrated into virtually every aspect of data and analytics products.
    • Automated Data Preparation: GenAI can streamline data cleaning, transformation, and integration, reducing manual effort and accelerating time to insight.  
    • Natural Language Querying: GenAI enables users to interact with data using natural language, democratizing access to insights.  
    • AI-Powered Analytics: GenAI can automate the discovery of patterns and anomalies, generating predictive models and recommendations.  
    • Synthetic Data Generation: GenAI can create realistic synthetic data for testing and development, addressing data privacy concerns.  
    • Code Generation: GenAI can generate code for data pipelines, data transformations, and even entire analytical applications.  
  • Organizational Transformation:
    • GenAI is changing how organizations use data to make decisions and drive business outcomes.  
    • Enhanced Data Discovery: GenAI can help users find relevant data and insights more quickly and easily.  
    • Improved Data Literacy: Natural language interfaces and AI-powered explanations can make data more accessible to non-technical users.  
    • Accelerated Insights: GenAI can automate the analysis of large datasets, enabling faster decision-making.  
    • Personalized Experiences: GenAI can be used to personalize data experiences for individual users.  
    • Automated reporting: GenAI can create reports and visualizations based on natural language prompts.  

The Architectural Quadfecta: Enterprise, Business, Data, and Application

Let’s consider the GenAI focus from 4 difference architectural perspectives:

  • Enterprise Architecture (EA):
    • EA must define the governance and ethical frameworks for GenAI adoption across all systems, including applications.
    • EA must ensure alignment between data, analytics, and application architectures.
    • EA must plan for the increased demands on infrastructure.
  • Business Architecture (BA):
    • BA must identify business use cases for GenAI-powered applications, focusing on user experience and process optimization.
    • BA must consider how GenAI will change user workflows and interactions.
  • Data Architecture (DA):
    • DA must ensure data infrastructure supports the data needs of GenAI-powered applications.
    • DA must address data security and privacy concerns related to application data.
  • Application Architecture (AA):
    • AA must define how GenAI models are integrated into applications.
    • AA must address the performance and scalability requirements of GenAI-powered applications.
    • AA must define the architecture of the APIs that will be used to connect to GenAI models.
    • AA must consider the user experience when integrating GenAI.

Vendor Differentiation in the GenAI-Powered Application Landscape

Vendors must now consider how their offerings impact application architecture.

  • API-First Approach: Vendors should provide robust APIs for integrating GenAI capabilities into applications.
  • Low-Code/No-Code Platforms: Platforms that enable developers to easily integrate GenAI into applications.
  • AI Model Management: Tools for managing, deploying, and monitoring GenAI models within applications.
  • Security and Compliance: Solutions that address security and compliance concerns related to GenAI-powered applications.
  • User Experience Design: Tools and frameworks for designing intuitive and engaging GenAI-powered user interfaces.

Gartner’s Role: Guiding Vendors and Organizations

Gartner’s Tech Growth and Innovation event addressed the impact of GenAI on application architecture by providing guidance on:

  • API design and integration.
  • Low-code/no-code development.
  • AI model management.
  • Security and compliance.
  • User-experience design.

Through its Tech Growth and Innovation event and associated research, Gartner is spurring on vendors to develop GenAI-powered solutions that seamlessly integrate with modern application architectures.

The Future: GenAI-Driven Intelligent Applications

The future of applications is intelligent, adaptive, and personalized, driven by GenAI. Organizations that understand the interplay between business, data, analytics, and application architecture (in the context of EA) will be best positioned to leverage the power of GenAI and create transformative user experiences.

It is vital to remember that GenAI is not just a feature, but a fundamental shift in how applications are conceived, developed, and deployed. Therefore, the connection between Tech Growth and Innovation topics and the Data and Analytics topics can now be better understood. Gartner’s upcoming events, such as the Security and Risk Management and the ITxpo/Symposium will also be showplaces to illustrate how GenAI must be integrated into vendor offerings and client architectures.

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